How To Clean Fuel Retailers Equipment

Have you noticed customers pulling up to your pumps and then drive away without making a purchase?  If so, could it be that your credit/debit card readers are so dirty that they are not reading the cards?  From my personal experience, I have pulled into a gas station and then pulled away to buy my fuel at a different retailer simply because the card readers at the pump won’t read my card.

Now, I know some people are saying that my card is damaged, since I successfully use it at many different locations in a given day for differing types of purchases, I think I can safely conclude that the issue is with the reader and not my card.

The bottom line comes down to this, when a customer leaves before making a purchase, you lose a sale and you lose revenue.  If enough people see others driving away, then these customer may get spooked and go somewhere else too and your sales and profits suffer even more.

I am not trying to be the prophet of doom and gloom, but this is my real world experience.  Cleaning cards cost less than $1.00 each in quantity and you use one card for one reader, then throw the used card away.  Doint this once or twice a week at high volume stores will keep the cards reading on the first insertion and this will improve sales and profits.  The minimal cost of the cards will more than be offset by the increase in profits from happy customers!

Those are my thoughts.  What are yours?